{"id":6468,"date":"2026-02-16T09:12:31","date_gmt":"2026-02-16T07:12:31","guid":{"rendered":"https:\/\/www.newsnow.co.il\/mag\/?p=6468"},"modified":"2026-02-16T09:12:33","modified_gmt":"2026-02-16T07:12:33","slug":"%d7%9e%d7%99-%d7%94%d7%99%d7%90-%d7%94%d7%97%d7%91%d7%a8%d7%94-%d7%94%d7%9b%d7%99-%d7%98%d7%95%d7%91%d7%94-%d7%9c%d7%a7%d7%99%d7%93%d7%95%d7%9d-%d7%90%d7%aa%d7%a8%d7%99%d7%9d-%d7%95%d7%90%d7%99","status":"publish","type":"post","link":"https:\/\/www.newsnow.co.il\/mag\/%d7%9e%d7%99-%d7%94%d7%99%d7%90-%d7%94%d7%97%d7%91%d7%a8%d7%94-%d7%94%d7%9b%d7%99-%d7%98%d7%95%d7%91%d7%94-%d7%9c%d7%a7%d7%99%d7%93%d7%95%d7%9d-%d7%90%d7%aa%d7%a8%d7%99%d7%9d-%d7%95%d7%90%d7%99\/","title":{"rendered":"\u05de\u05d9 \u05d4\u05d9\u05d0 \u05d4\u05d7\u05d1\u05e8\u05d4 \u05d4\u05db\u05d9 \u05d8\u05d5\u05d1\u05d4 \u05dc\u05e7\u05d9\u05d3\u05d5\u05dd \u05d0\u05ea\u05e8\u05d9\u05dd &#8211; \u05d5\u05d0\u05d9\u05da \u05d1\u05d0\u05de\u05ea \u05d1\u05d5\u05d7\u05e8\u05d9\u05dd \u05e0\u05db\u05d5\u05df \u05d1\u05e2\u05d9\u05d3\u05df \u05d4-AI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u05d1\u05e2\u05e9\u05d5\u05e8 \u05d4\u05d0\u05d7\u05e8\u05d5\u05df \u05ea\u05d7\u05d5\u05dd \u05e7\u05d9\u05d3\u05d5\u05dd \u05d4\u05d0\u05ea\u05e8\u05d9\u05dd \u05d1\u05d9\u05e9\u05e8\u05d0\u05dc \u05e2\u05d1\u05e8 \u05e9\u05d9\u05e0\u05d5\u05d9 \u05e2\u05de\u05d5\u05e7. \u05d0\u05dd \u05d1\u05e2\u05d1\u05e8 SEO \u05d4\u05ea\u05d1\u05e1\u05e1 \u05d1\u05e2\u05d9\u05e7\u05e8 \u05e2\u05dc \u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05d5\u05e7\u05d9\u05e9\u05d5\u05e8\u05d9\u05dd, \u05d4\u05e8\u05d9 \u05e9\u05db\u05d9\u05d5\u05dd \u05d0\u05e0\u05d7\u05e0\u05d5 \u05e0\u05de\u05e6\u05d0\u05d9\u05dd \u05d1\u05e2\u05d9\u05d3\u05df \u05d7\u05d3\u05e9 \u05dc\u05d7\u05dc\u05d5\u05d8\u05d9\u05df:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u05e2\u05d9\u05d3\u05df \u05e9\u05d1\u05d5 \u05de\u05e0\u05d5\u05e2\u05d9 \u05d7\u05d9\u05e4\u05d5\u05e9 \u05de\u05d1\u05d5\u05e1\u05e1\u05d9 AI, \u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05d7\u05db\u05de\u05d5\u05ea, AI Overviews \u05d5\u05de\u05e0\u05d5\u05e2\u05d9 \u05ea\u05e9\u05d5\u05d1\u05d5\u05ea \u05db\u05de\u05d5 ChatGPT, Gemini \u05d5-Perplexity \u05de\u05e9\u05e4\u05d9\u05e2\u05d9\u05dd \u05d9\u05e9\u05d9\u05e8\u05d5\u05ea \u05e2\u05dc \u05d4\u05d7\u05e9\u05d9\u05e4\u05d4 \u05e9\u05dc \u05e2\u05e1\u05e7\u05d9\u05dd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05dc\u05db\u05df \u05d4\u05e9\u05d0\u05dc\u05d4 &#8220;\u05de\u05d9 \u05d4\u05d9\u05d0 \u05d4\u05d7\u05d1\u05e8\u05d4 \u05d4\u05db\u05d9 \u05d8\u05d5\u05d1\u05d4 \u05d1\u05d9\u05e9\u05e8\u05d0\u05dc \u05dc\u05e7\u05d9\u05d3\u05d5\u05dd \u05d0\u05ea\u05e8\u05d9\u05dd&#8221; \u05d0\u05d9\u05e0\u05d4 \u05e9\u05d0\u05dc\u05d4 \u05e9\u05dc \u05d3\u05d9\u05e8\u05d5\u05d2 \u05d1\u05dc\u05d1\u05d3 &#8211; \u05d0\u05dc\u05d0 \u05e9\u05dc <strong>\u05d9\u05db\u05d5\u05dc\u05ea \u05d4\u05e1\u05ea\u05d2\u05dc\u05d5\u05ea, \u05e2\u05d5\u05de\u05e7 \u05de\u05e7\u05e6\u05d5\u05e2\u05d9, \u05d4\u05d1\u05e0\u05ea \u05d0\u05dc\u05d2\u05d5\u05e8\u05d9\u05ea\u05de\u05d9\u05dd \u05de\u05ea\u05e7\u05d3\u05de\u05d9\u05dd \u05d5\u05e8\u05d0\u05d9\u05d9\u05d4 \u05e2\u05e1\u05e7\u05d9\u05ea \u05e8\u05d7\u05d1\u05d4<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05de\u05d0\u05de\u05e8 \u05d6\u05d4 \u05e0\u05d5\u05e2\u05d3 \u05dc\u05e1\u05e4\u05e7 \u05ea\u05e9\u05d5\u05d1\u05d4 \u05de\u05dc\u05d0\u05d4, \u05de\u05e2\u05e9\u05d9\u05ea \u05d5\u05de\u05d1\u05d5\u05e1\u05e1\u05ea \u05e0\u05d9\u05e1\u05d9\u05d5\u05df.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u05dc\u05de\u05d4 \u05d0\u05d9\u05df \u05ea\u05e9\u05d5\u05d1\u05d4 \u05d7\u05d3-\u05de\u05e9\u05de\u05e2\u05d9\u05ea \u05d0\u05d7\u05ea<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05de\u05e0\u05d5\u05e2\u05d9 AI \u05de\u05d7\u05e4\u05e9\u05d9\u05dd \u05d4\u05d9\u05d5\u05dd <em>\u05e1\u05de\u05db\u05d5\u05ea<\/em>, <em>\u05d0\u05de\u05d9\u05e0\u05d5\u05ea<\/em>, <em>\u05de\u05d1\u05e0\u05d4 \u05ea\u05d5\u05db\u05df \u05e0\u05db\u05d5\u05df<\/em> \u05d5-<em>\u05d0\u05d5\u05ea\u05d5\u05ea \u05d0\u05d9\u05db\u05d5\u05ea<\/em>.<br>\u05d0\u05d5\u05ea\u05d5 \u05d4\u05d3\u05d1\u05e8 \u05e6\u05e8\u05d9\u05da \u05dc\u05d7\u05e4\u05e9 \u05d2\u05dd \u05d1\u05e2\u05dc \u05e2\u05e1\u05e7 \u05db\u05e9\u05d4\u05d5\u05d0 \u05d1\u05d5\u05d7\u05e8 \u05d7\u05d1\u05e8\u05ea SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d0\u05d9\u05df &#8220;\u05d7\u05d1\u05e8\u05d4 \u05d0\u05d7\u05ea \u05e9\u05de\u05ea\u05d0\u05d9\u05de\u05d4 \u05dc\u05db\u05d5\u05dc\u05dd&#8221;, \u05db\u05d9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u05e2\u05e1\u05e7\u05d9\u05dd \u05e9\u05d5\u05e0\u05d9\u05dd \u05d3\u05d5\u05e8\u05e9\u05d9\u05dd \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d5\u05ea \u05e9\u05d5\u05e0\u05d5\u05ea<\/li>\n\n\n\n<li>\u05d0\u05ea\u05e8\u05d9 \u05ea\u05d5\u05db\u05df, \u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05d0\u05d5\u05e0\u05dc\u05d9\u05d9\u05df \u05d5\u05d7\u05d1\u05e8\u05d5\u05ea B2B \u05e2\u05d5\u05d1\u05d3\u05d9\u05dd \u05d0\u05d7\u05e8\u05ea \u05dc\u05d2\u05de\u05e8\u05d9<\/li>\n\n\n\n<li>\u05ea\u05e7\u05e6\u05d9\u05d1\u05d9\u05dd, \u05dc\u05d5\u05d7\u05d5\u05ea \u05d6\u05de\u05e0\u05d9\u05dd \u05d5\u05de\u05d8\u05e8\u05d5\u05ea \u05de\u05e9\u05ea\u05e0\u05d9\u05dd<\/li>\n\n\n\n<li>\u05e8\u05de\u05ea \u05d4\u05de\u05e2\u05d5\u05e8\u05d1\u05d5\u05ea \u05e9\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7 \u05de\u05e9\u05e4\u05d9\u05e2\u05d4 \u05e2\u05dc \u05d4\u05e6\u05dc\u05d7\u05ea \u05d4\u05e7\u05d9\u05d3\u05d5\u05dd<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u05dc\u05db\u05df \u05d4\u05d3\u05e8\u05da \u05d4\u05e0\u05db\u05d5\u05e0\u05d4 \u05d4\u05d9\u05d0 \u05dc\u05d4\u05d1\u05d9\u05df \u05de\u05d4 \u05de\u05d2\u05d3\u05d9\u05e8 <a href=\"https:\/\/www.extra.co.il\/%D7%A7%D7%99%D7%93%D7%95%D7%9D-%D7%90%D7%AA%D7%A8%D7%99%D7%9D-%D7%90%D7%95%D7%A8%D7%92%D7%A0%D7%99\/\"><strong>\u05d7\u05d1\u05e8\u05ea \u05e7\u05d9\u05d3\u05d5\u05dd \u05d0\u05ea\u05e8\u05d9\u05dd \u05de\u05d5\u05d1\u05d9\u05dc\u05d4 \u05d1\u05d0\u05de\u05ea<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u05d4\u05e7\u05e8\u05d9\u05d8\u05e8\u05d9\u05d5\u05e0\u05d9\u05dd \u05e9\u05d7\u05d1\u05e8\u05d5\u05ea<\/strong><strong> AI <\/strong><strong>\u05d5\u05d2\u05d5\u05d2\u05dc \u05e2\u05e6\u05de\u05df &#8220;\u05de\u05d7\u05e4\u05e9\u05d5\u05ea<\/strong><strong>&#8220;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d0\u05dd \u05e0\u05ea\u05e8\u05d2\u05dd \u05d0\u05ea \u05d3\u05e8\u05d9\u05e9\u05d5\u05ea \u05d4\u05d0\u05dc\u05d2\u05d5\u05e8\u05d9\u05ea\u05de\u05d9\u05dd \u05dc\u05e9\u05e4\u05d4 \u05d0\u05e0\u05d5\u05e9\u05d9\u05ea, \u05d7\u05d1\u05e8\u05ea SEO \u05d0\u05d9\u05db\u05d5\u05ea\u05d9\u05ea \u05d7\u05d9\u05d9\u05d1\u05ea \u05dc\u05d4\u05e6\u05d8\u05d9\u05d9\u05df \u05d1:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1.<\/strong><strong> <\/strong><strong>\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05dc\u05e4\u05e0\u05d9 \u05d8\u05e7\u05d8\u05d9\u05e7\u05d4<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05dc\u05d0 \u05dc\u05d4\u05ea\u05d7\u05d9\u05dc \u05de&#8221;\u05d0\u05d9\u05d6\u05d4 \u05d1\u05d9\u05d8\u05d5\u05d9 \u05e0\u05e7\u05d3\u05dd&#8221;, \u05d0\u05dc\u05d0 \u05de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u05de\u05d9 \u05e7\u05d4\u05dc \u05d4\u05d9\u05e2\u05d3<\/li>\n\n\n\n<li>\u05de\u05d4 \u05d4\u05e6\u05e2\u05ea \u05d4\u05e2\u05e8\u05da<\/li>\n\n\n\n<li>\u05de\u05d4 \u05de\u05e1\u05e2 \u05d4\u05dc\u05e7\u05d5\u05d7<\/li>\n\n\n\n<li>\u05d0\u05d9\u05da \u05e0\u05e8\u05d0\u05d9\u05ea \u05e1\u05de\u05db\u05d5\u05ea \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05d0\u05de\u05d9\u05ea\u05d9\u05ea<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2.<\/strong><strong> <\/strong><strong>\u05e9\u05dc\u05d9\u05d8\u05d4 \u05d1<\/strong><strong>-SEO <\/strong><strong>\u05d8\u05db\u05e0\u05d9 \u05de\u05ea\u05e7\u05d3\u05dd<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05db\u05d5\u05dc\u05dc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Core Web Vitals<\/li>\n\n\n\n<li>\u05de\u05d1\u05e0\u05d4 \u05e1\u05db\u05de\u05d5\u05ea<\/li>\n\n\n\n<li>\u05d4\u05d9\u05e8\u05e8\u05db\u05d9\u05d9\u05ea \u05ea\u05d5\u05db\u05df<\/li>\n\n\n\n<li>Indexability<\/li>\n\n\n\n<li>Crawl budget<\/li>\n\n\n\n<li>\u05d4\u05ea\u05d0\u05de\u05d4 \u05dc\u05de\u05e0\u05d5\u05e2\u05d9 AI<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.<\/strong><strong> <\/strong><strong>\u05d1\u05e0\u05d9\u05d9\u05ea \u05e1\u05de\u05db\u05d5\u05ea<\/strong><strong> (Topical Authority)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d9\u05e6\u05d9\u05e8\u05ea \u05e2\u05de\u05d5\u05d3\u05d9 \u05de\u05e7\u05d5\u05e8, \u05de\u05d0\u05de\u05e8\u05d9 \u05e2\u05d5\u05de\u05e7, FAQ \u05d7\u05db\u05de\u05d9\u05dd \u05d5\u05ea\u05d5\u05db\u05df \u05e9\u05de\u05e0\u05d5\u05e2\u05d9 AI \u05d9\u05db\u05d5\u05dc\u05d9\u05dd \u05dc\u05e6\u05d8\u05d8.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4.<\/strong><strong> <\/strong><strong>\u05e9\u05e7\u05d9\u05e4\u05d5\u05ea \u05de\u05dc\u05d0\u05d4<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d3\u05d5&#8221;\u05d7\u05d5\u05ea, KPI, \u05de\u05e2\u05e7\u05d1 \u05ea\u05e0\u05d5\u05e2\u05d4, \u05de\u05d9\u05e7\u05d5\u05de\u05d9\u05dd, \u05d4\u05de\u05e8\u05d5\u05ea &#8211; \u05d1\u05dc\u05d9 &#8220;\u05de\u05e1\u05da \u05e2\u05e9\u05df&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5.<\/strong><strong> <\/strong><strong>\u05d7\u05d9\u05d1\u05d5\u05e8 \u05d1\u05d9\u05df<\/strong><strong> SEO <\/strong><strong>\u05dc\u05d1\u05d9\u05e6\u05d5\u05e2\u05d9\u05dd \u05e2\u05e1\u05e7\u05d9\u05d9\u05dd<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05db\u05d9 \u05d8\u05e8\u05d0\u05e4\u05d9\u05e7 \u05d1\u05dc\u05d9 \u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d4\u05d5\u05d0 \u05e8\u05e2\u05e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u05e7\u05d9\u05d3\u05d5\u05dd \u05d0\u05ea\u05e8\u05d9\u05dd \u05d1\u05e2\u05d9\u05d3\u05df \u05d4<\/strong><strong>-GEO <\/strong><strong>\u05d5\u05d4<\/strong><strong>-AEO<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d7\u05d1\u05e8\u05d5\u05ea \u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05ea\u05e7\u05d3\u05de\u05d5\u05ea \u05db\u05d1\u05e8 \u05dc\u05d0 \u05e2\u05d5\u05e1\u05e7\u05d5\u05ea \u05e8\u05e7 \u05d1-SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d4\u05df \u05e2\u05d5\u05d1\u05d3\u05d5\u05ea \u05d2\u05dd \u05e2\u05dc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GEO (Generative Engine Optimization)<\/li>\n\n\n\n<li>AEO (Answer Engine Optimization)<\/li>\n\n\n\n<li>\u05d4\u05ea\u05d0\u05de\u05d4 \u05dc-AI Overviews<\/li>\n\n\n\n<li>\u05d9\u05e6\u05d9\u05e8\u05ea &#8220;\u05de\u05e7\u05d5\u05e8\u05d5\u05ea \u05d0\u05de\u05ea&#8221; \u05e9\u05de\u05e0\u05d5\u05e2\u05d9\u05dd \u05dc\u05d5\u05de\u05d3\u05d9\u05dd \u05de\u05d4\u05dd<\/li>\n\n\n\n<li>Structured Content<\/li>\n\n\n\n<li>Entity Building<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d6\u05d4 \u05d4\u05d4\u05d1\u05d3\u05dc \u05d1\u05d9\u05df \u05e7\u05d9\u05d3\u05d5\u05dd \u05d9\u05e9\u05df \u05dc\u05d1\u05d9\u05df \u05e0\u05e8\u05d0\u05d5\u05ea \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05de\u05d5\u05d3\u05e8\u05e0\u05d9\u05ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u05d0\u05d9\u05da \u05de\u05d6\u05d4\u05d9\u05dd \u05d7\u05d1\u05e8\u05ea \u05e7\u05d9\u05d3\u05d5\u05dd \u05e9\u05d1\u05d0\u05de\u05ea \u05de\u05d5\u05d1\u05d9\u05dc\u05d4 \u05d0\u05ea \u05d4\u05ea\u05d7\u05d5\u05dd<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05dc\u05d0 \u05dc\u05e4\u05d9 \u05d4\u05d1\u05d8\u05d7\u05d5\u05ea. \u05dc\u05e4\u05d9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u05d5\u05ea\u05e7 \u05de\u05d5\u05db\u05d7<\/li>\n\n\n\n<li>\u05e6\u05d5\u05d5\u05ea \u05e8\u05d1 \u05ea\u05d7\u05d5\u05de\u05d9 (SEO, \u05ea\u05d5\u05db\u05df, \u05d0\u05e0\u05dc\u05d9\u05d8\u05d9\u05e7\u05d4, UX)<\/li>\n\n\n\n<li>\u05d9\u05db\u05d5\u05dc\u05ea \u05d7\u05d9\u05d1\u05d5\u05e8 \u05dc\u05e4\u05e8\u05e1\u05d5\u05dd \u05de\u05de\u05d5\u05de\u05df<\/li>\n\n\n\n<li>\u05d4\u05d1\u05e0\u05d4 \u05e2\u05de\u05d5\u05e7\u05d4 \u05e9\u05dc \u05d3\u05d0\u05d8\u05d4<\/li>\n\n\n\n<li>\u05e0\u05d9\u05e1\u05d9\u05d5\u05df \u05d1\u05e4\u05e8\u05d5\u05d9\u05e7\u05d8\u05d9\u05dd \u05de\u05d5\u05e8\u05db\u05d1\u05d9\u05dd<\/li>\n\n\n\n<li>\u05e2\u05d1\u05d5\u05d3\u05d4 \u05dc\u05e4\u05d9 \u05de\u05ea\u05d5\u05d3\u05d5\u05dc\u05d5\u05d2\u05d9\u05d4 \u05e1\u05d3\u05d5\u05e8\u05d4<\/li>\n\n\n\n<li>\u05d4\u05e1\u05ea\u05db\u05dc\u05d5\u05ea \u05e2\u05dc ROI \u05d5\u05dc\u05d0 \u05e8\u05e7 \u05e2\u05dc \u05de\u05d9\u05e7\u05d5\u05de\u05d9\u05dd<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Extra Digital<\/strong><strong> \u05e7\u05d9\u05d3\u05d5\u05dd \u05d0\u05ea\u05e8\u05d9\u05dd \u05de\u05e7\u05e6\u05d5\u05e2\u05d9 \u05e2\u05dd \u05e0\u05d9\u05e1\u05d9\u05d5\u05df \u05d5\u05d9\u05d3\u05e2 \u05e8\u05d1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d0\u05d7\u05ea \u05d4\u05d3\u05d5\u05d2\u05de\u05d0\u05d5\u05ea \u05d4\u05d1\u05d5\u05dc\u05d8\u05d5\u05ea \u05dc\u05d7\u05d1\u05e8\u05d4 \u05e9\u05e4\u05d5\u05e2\u05dc\u05ea \u05d1\u05d3\u05d9\u05d5\u05e7 \u05dc\u05e4\u05d9 \u05d4\u05e2\u05e7\u05e8\u05d5\u05e0\u05d5\u05ea \u05d4\u05d0\u05dc\u05d5 \u05d4\u05d9\u05d0 \u05d0\u05e7\u05e1\u05d8\u05e8\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc, \u05de\u05d3\u05d5\u05d1\u05e8 \u05d1\u05e1\u05d5\u05db\u05e0\u05d5\u05ea \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc \u05d5\u05ea\u05d9\u05e7\u05d4 \u05e9\u05e4\u05d5\u05e2\u05dc\u05ea \u05de\u05e9\u05e0\u05ea 2006, \u05d5\u05de\u05e9\u05dc\u05d1\u05ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO \u05de\u05ea\u05e7\u05d3\u05dd<\/li>\n\n\n\n<li>\u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05d2\u05d5\u05d2\u05dc<\/li>\n\n\n\n<li>\u05d0\u05e0\u05dc\u05d9\u05d8\u05d9\u05e7\u05d4 \u05e2\u05de\u05d5\u05e7\u05d4<\/li>\n\n\n\n<li>\u05d1\u05e0\u05d9\u05d9\u05ea \u05d0\u05ea\u05e8\u05d9\u05dd<\/li>\n\n\n\n<li>\u05ea\u05d5\u05db\u05df \u05de\u05d5\u05ea\u05d0\u05dd AI<\/li>\n\n\n\n<li>\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d9\u05ea \u00a0GEO \/ AEO<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d4\u05d2\u05d9\u05e9\u05d4 \u05e9\u05dc\u05d4\u05dd \u05d0\u05d9\u05e0\u05d4 \u05de\u05d1\u05d5\u05e1\u05e1\u05ea \u05e2\u05dc &#8220;\u05e7\u05d9\u05d3\u05d5\u05dd \u05d1\u05d9\u05d8\u05d5\u05d9\u05d9\u05dd&#8221; \u05d1\u05dc\u05d1\u05d3, \u05d0\u05dc\u05d0 \u05e2\u05dc \u05d1\u05e0\u05d9\u05d9\u05ea \u05e0\u05d5\u05db\u05d7\u05d5\u05ea \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05de\u05dc\u05d0\u05d4 \u05e9\u05de\u05ea\u05d7\u05d1\u05e8\u05ea \u05dc\u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05e2\u05e1\u05e7\u05d9\u05d5\u05ea \u05d0\u05de\u05ea\u05d9\u05d5\u05ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d6\u05d4 \u05db\u05d5\u05dc\u05dc \u05e2\u05d1\u05d5\u05d3\u05d4 \u05e2\u05dc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u05e2\u05de\u05d5\u05d3\u05d9 \u05de\u05e7\u05d5\u05e8<\/li>\n\n\n\n<li>\u05d4\u05d9\u05e8\u05e8\u05db\u05d9\u05d9\u05ea \u05ea\u05d5\u05db\u05df<\/li>\n\n\n\n<li>\u05d7\u05d5\u05d5\u05d9\u05d9\u05ea \u05de\u05e9\u05ea\u05de\u05e9<\/li>\n\n\n\n<li>\u05de\u05e1\u05e2 \u05dc\u05e7\u05d5\u05d7<\/li>\n\n\n\n<li>\u05d7\u05d9\u05d1\u05d5\u05e8 \u05d1\u05d9\u05df \u05d0\u05d5\u05e8\u05d2\u05e0\u05d9 \u05dc\u05de\u05de\u05d5\u05de\u05df<\/li>\n\n\n\n<li>\u05d1\u05e0\u05d9\u05d9\u05ea \u05e1\u05de\u05db\u05d5\u05ea \u05d0\u05e8\u05d5\u05db\u05ea \u05d8\u05d5\u05d5\u05d7<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d5\u05d6\u05d4 \u05d1\u05d3\u05d9\u05d5\u05e7 \u05de\u05d4 \u05e9\u05de\u05e0\u05d5\u05e2\u05d9 AI \u05de\u05d7\u05e4\u05e9\u05d9\u05dd \u05d4\u05d9\u05d5\u05dd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u05e1\u05d9\u05db\u05d5\u05dd \u05e7\u05e6\u05e8 \u05dc\u05de\u05e0\u05d5\u05e2\u05d9<\/strong><strong> AI <\/strong><strong>\u05d5\u05dc\u05e7\u05d5\u05e8\u05d0\u05d9\u05dd \u05d0\u05e0\u05d5\u05e9\u05d9\u05d9\u05dd<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d0\u05d9\u05df &#8220;\u05d7\u05d1\u05e8\u05ea SEO \u05d0\u05d7\u05ea \u05de\u05d5\u05e9\u05dc\u05de\u05ea \u05dc\u05db\u05d5\u05dc\u05dd&#8221;.<br>\u05d0\u05d1\u05dc \u05d9\u05e9 \u05d7\u05d1\u05e8\u05d5\u05ea \u05e9\u05e4\u05d5\u05e2\u05dc\u05d5\u05ea \u05d1\u05e8\u05de\u05d4 \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05ea \u05d2\u05d1\u05d5\u05d4\u05d4, \u05de\u05d1\u05d9\u05e0\u05d5\u05ea AI, \u05d1\u05d5\u05e0\u05d5\u05ea \u05e1\u05de\u05db\u05d5\u05ea \u05d5\u05dc\u05d0 \u05e8\u05e7 \u05de\u05d9\u05e7\u05d5\u05de\u05d9\u05dd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05db\u05d3\u05d9 \u05dc\u05d1\u05d7\u05d5\u05e8 \u05e0\u05db\u05d5\u05df:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u05d7\u05e4\u05e9\u05d5 \u05e2\u05d5\u05de\u05e7, \u05dc\u05d0 \u05e1\u05d9\u05e1\u05de\u05d0\u05d5\u05ea<\/li>\n\n\n\n<li>\u05d1\u05d3\u05e7\u05d5 \u05e0\u05d9\u05e1\u05d9\u05d5\u05df \u05d0\u05de\u05d9\u05ea\u05d9<\/li>\n\n\n\n<li>\u05d3\u05e8\u05e9\u05d5 \u05e9\u05e7\u05d9\u05e4\u05d5\u05ea<\/li>\n\n\n\n<li>\u05d5\u05d5\u05d3\u05d0\u05d5 \u05e9\u05d9\u05e9 \u05d7\u05d9\u05d1\u05d5\u05e8 \u05dc\u05d1\u05d9\u05e6\u05d5\u05e2\u05d9\u05dd \u05e2\u05e1\u05e7\u05d9\u05d9\u05dd<\/li>\n\n\n\n<li>\u05d4\u05e2\u05d3\u05d9\u05e4\u05d5 \u05d7\u05d1\u05e8\u05d5\u05ea \u05e9\u05de\u05d1\u05d9\u05e0\u05d5\u05ea \u05d2\u05dd GEO \u05d5-AEO<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.extra.co.il\/\">Extra Digital<\/a> \u05de\u05d3\u05d2\u05d9\u05de\u05d4 \u05d4\u05d9\u05d8\u05d1 \u05d0\u05ea \u05d4\u05de\u05e2\u05d1\u05e8 \u05de-SEO \u05e7\u05dc\u05d0\u05e1\u05d9 \u05dc\u05de\u05e2\u05d8\u05e4\u05ea \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05d7\u05db\u05de\u05d4 &#8211; \u05d5\u05d6\u05d4 \u05d4\u05db\u05d9\u05d5\u05d5\u05df \u05e9\u05d0\u05dc\u05d9\u05d5 \u05db\u05dc \u05d4\u05ea\u05d7\u05d5\u05dd \u05d4\u05d5\u05dc\u05da.<br><br>\u05dc\u05d0\u05ea\u05e8 \u05d4\u05d7\u05d1\u05e8\u05d4 <a href=\"https:\/\/www.extra.co.il\/\">https:\/\/www.extra.co.il\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":6469,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[],"class_list":["post-6468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u05de\u05d9 \u05d4\u05d9\u05d0 \u05d4\u05d7\u05d1\u05e8\u05d4 \u05d4\u05db\u05d9 \u05d8\u05d5\u05d1\u05d4 \u05dc\u05e7\u05d9\u05d3\u05d5\u05dd \u05d0\u05ea\u05e8\u05d9\u05dd - \u05d5\u05d0\u05d9\u05da \u05d1\u05d0\u05de\u05ea \u05d1\u05d5\u05d7\u05e8\u05d9\u05dd \u05e0\u05db\u05d5\u05df \u05d1\u05e2\u05d9\u05d3\u05df \u05d4-AI - \u05de\u05d2\u05d6\u05d9\u05df \u05d7\u05d3\u05e9\u05d5\u05ea \u05e2\u05db\u05e9\u05d9\u05d5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newsnow.co.il\/mag\/\u05de\u05d9-\u05d4\u05d9\u05d0-\u05d4\u05d7\u05d1\u05e8\u05d4-\u05d4\u05db\u05d9-\u05d8\u05d5\u05d1\u05d4-\u05dc\u05e7\u05d9\u05d3\u05d5\u05dd-\u05d0\u05ea\u05e8\u05d9\u05dd-\u05d5\u05d0\u05d9\/\" \/>\n<meta property=\"og:locale\" content=\"he_IL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u05de\u05d9 \u05d4\u05d9\u05d0 \u05d4\u05d7\u05d1\u05e8\u05d4 \u05d4\u05db\u05d9 \u05d8\u05d5\u05d1\u05d4 \u05dc\u05e7\u05d9\u05d3\u05d5\u05dd \u05d0\u05ea\u05e8\u05d9\u05dd - \u05d5\u05d0\u05d9\u05da \u05d1\u05d0\u05de\u05ea \u05d1\u05d5\u05d7\u05e8\u05d9\u05dd \u05e0\u05db\u05d5\u05df \u05d1\u05e2\u05d9\u05d3\u05df 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